Assignment: Package design branding line

Students choose to either redesign or create new branding and package design for a line of products. Students choose a target demographic for their branding line

They needed to visually articulate the specific design needs and preferences of their targeted demographics and create an interrelated design solution, connecting the design to a brand family.

About the assignment

See examples of student work

Areas of emphasis: package design, branding, systems design, packaging sustainability

Summary: Students are assigned to either redesign or create the branding and package design for a minimum of 4 different products in a branding line. At least two need to be of different sizes or shapes. The design solution must convey the product’s purpose and customer benefits, protect the product from damage during shipping and prevent tampering and spoilage, be user friendly, incorporate sustainable design considerations and visually and tangibly convey a conceptually driven product line.

Timing in program: Second semester, senior year

Audience: Determined by students

Project partners: N/A

Timeline: 5 weeks

Output: Physical packaging objects

Learning objectives:
– To apply graphic design skills and thinking to a three-dimensional object.
– To apply graphic design skills and thinking across a series of related products.
– To gain experience designing a three-dimensional package design that is appealing to your target demographic.
– To gain experience creating a design solution that is not isolated, but rather interrelated to other products and brand promises.

Learning Outcomes:
– To articulate the specific design needs and preferences of your target demographic.
– To learn the differences in design preferences from a target demographic and the designer.
– To articulate the ways to create an interrelated design solution, connecting the design to a brand family.

Examples of Student Work

Shaving kit packaging design by Eun Jeon

Design by Eun Jeon

Bath essentials package design by Bo Mi Yoon

Design by Bo Mi Yoon

Alcohol packaging design by Blakely Mooney

Design by Blakely Mooney

Design by Amon Bennett

Design by Amon Bennett

Design by Cheri Wang

Design by Cheri Wang

Design by Jenny Gan

Design by Jenny Gan

Design by Jooyeon Kim

Design by Jooyeon Kim

Design by Kait Taylor Morton

Design by Kait Taylor Morton

Design by Cheryl Wang

Design by Cheryl Wang

Design by Leigh Caulfield

Design by Leigh Caulfield

Design by Mallory O'Conor

Design by Mallory O’Conor

Design by Steffanie Espat

Design by Steffanie Espat