Assignment: Cereal Rebranding

Students explore how different design aesthetics and text speak to different audiences. Here they redesign an existing cereal to appeal to a different demographic.

About the assignment

See examples of student work

Areas of emphasis: (Re)branding, package design

Summary: Students redesign cereal packaging for an existing product to appeal to a different demographic of their choosing. They can redesign the product’s container in addition to the package’s graphic design.

Timing in the program: Second semester, senior year

Audience: As determined by students

Project partners: N/A

Timeline: 4-5 weeks

Output: Physical food packaging

Learning Objectives:
– To apply graphic design skills and thinking to a three-dimensional object.
– To learn the visual and verbal aesthetics that appeal to different demographics.
– To gain experience designing a three-dimensional package design that is appealing to your target demographic.
– To gain experience creating a design solution that is not isolated, but rather interrelated to other products and brand promises.

Learning Outcomes:
– To articulate the specific design needs and preferences of a target demographic.
– To create an interrelated design solution, connecting the design to a brand family.
– To learn how to create physical three-dimensional mock-ups for a prospective product.