Audra Buck-Coleman

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Assignment: Black Women: Image & Perception in Popular Culture

  • exhibit design
  • information design
  • social design
  • teaching

This exhibit addresses the stereotypes that our culture places on Black women, highlights women who defy these characterizations and prompts visitors to consider ways to thwart these stereotypes.

Created by UMD design students and Charles Bethea.

Client: Reginald F. Lewis Museum of Maryland African American History & Culture

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The photo and title wall of Black Women: Image & Perception in Popular Culture

This exhibit calls attention to and then dismantles three primary stereotypes of Black Women: Jezebel, the Angry Black Woman or Sapphire, and the Mammy.

The timeline and photo wall

The Reginald F. Lewis Museum of Maryland African American History & Culture in Baltimore hosted the exhibit, which was on display August through December 2018.

Museum goer looking at the timeline wall

The exhibit includes a 25-foot timeline that informs and reminds visitors about little-celebrated, stereotype-defying Black women, such as NASA scientist Katherine Johnson and politician Shirley Chisholm.

Detail of the timeline wall

The exhibit celebrates Black women by identifying the harmful ways popular culture often stereotypes Black women and showing counter-stereotypical images and information to refute those pejorative ideas.

Chalkboard walls

The goal of two participatory chalk-wall components is to give exhibit-goers a sense of agency and self-efficacy in terms of how to cope with and thwart stereotypes.

The entranceway to the exhibit

The exhibit features photographs by Kyle Pompey.

Museum goer using the chalkboard walls

The chalk wall components offer visitors opportunities to join the conversation.

About

Audra Buck-Coleman is an author, educator, and designer who researches how art and design create positive change in culture and society. Learn more.

News

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  • Talking about creating social change at the Bahá’í Chair

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